In 2021 Bristol City Centre BID partnered up with Avon and Somerset Police, Bristol City Council, and Bristol Nights to implement a drink spiking awareness campaign. This initiative supports a number of venues and events, including bars, clubs, pubs, festivals and universities, with the goal of educating communities and businesses about the dangers of drink spiking.
The initial campaign launch was highly successful, with 238 venues across Bristol joining the city-wide partnership against drink spiking. Avon and Somerset Police reported several arrests in response to the new procedures, with 198 cases investigated in the first six months alone, compared to just 29 in the whole of 2019.